My task was to create a well structured and designed web desktop landing page that is optimized for conversion and showcases the typeface, VAG Rounded.
VAG Rounded has been used for a wide range of products and I had trouble pinpointing its one true purpose. After distancing myself and looking at the full picture, I realized that VAG is simply friendly. It’s welcoming and safe. There are no hard edges or fancy flourishes. It is simply a gentle and welcoming typeface. This is why it works so well for selling family vans, honey, restaurant services, and financial plans. You can trust VAG. It is so clean and readable that Apple made it the face of their keyboards since 2003.
July 2, 2019
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